Although the old adage about judging a book's content by its cover is obviously true, we shop with our eyes more than we realize. A good book jacket can draw interest from a consumer while they are browsing, and is actually a very powerful sales tool for the industry.
As a graphic challenge, the immediate impact is important for sure, but integrating the various panels in a sophisticated way is a subtle but delightful process.
Readers think of the cover first, but the jacket is more complex and interesting to design.
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