Searching for the soul of a product, store, company or brand and representing it in a visual medium is one of the great challenges of graphic design. I have a tremendous amount of respect for the visionary thinkers in this field.
Every so often I have the opportunity to help craft a graphic identity, whether it be for the re-branding of shops along Lamb's Conduit Street in London, a leader in wearable technology development in California, or a charity that is just looking to raise their profile a little.
It's a personal and often collaborative process that I really enjoy.
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