Somewhere in between the flat sketch and 3D modeling is the vector illustration. I have had enormous success in my career pitching concepts with intricate Illustrator work, when PSD is not the right approach. This is usually when the specificity of the line is more important than the overall aesthetic.

    The sketches don't have to take a lot of development time to be effective. Mastery of the vector space offers more efficient and cost effective options to full renderings.

    And it's fun to do. Tricking the eye with a vector illustration always gives me pleasure in meetings.

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