• MA.STRUM

    Building off the success of helping to establish the apparel division of Victorinox/Swiss Army, I was involved in the branding and creation of another functional, high-end menswear brand: Ma.Strum.

    With ties to the archive and studio of the legendary designer Massimo Osti, Ma.Strum was conceived as a modern take on post-war silhouettes, using advanced fabrics and technological innovation.

    Launched in the European market, the brand is still very successful, particularly in the UK.

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